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Make money working from the comfort of your own home!

How many times have you heard that phrase, pitch, advertisement, or

whatever? Lots, I'm sure. It is used so much because marketers know that

staying home and making money is the fondest dream of millions of people.

And why not? Did you know that the majority of fatal heart attacks happen

at 9 a.m. Monday morning? It's true. It seems a lot of people would

rather die than get back to the old grind after a weekend of freedom.

So when someone offers an opportunity or plan for you to take your job and

shove it, yet still make enough money to live and pay all your bills, it

sounds blissfully irresistible.

Of course, bliss and reality are always two different things. Is it

really possible to run a business from your own home that is more than a

hobby or source of part-time income? Can you get rich working out of your

own home? Can you really trade your cubical and necktie for blue jeans and

the comfort of your own den?

Well, for your information, home-based businesses are one of the fastest

growing kinds of enterprises in America today. As this is being written,

some 40 million Americans are doing at least some form of work out of their

homes, and the numbers are rising rapidly. According to the U.S.

Department of Labor, as many as 70 million people will be working out of

their homes by the year 2005. Government studies have indicated that as

much as 75% of all work done in this country could eventually be moved

home.

The overwhelming majority of home workers, however, are not exactly getting

rich. The average work-at-home American earns less than $15,000 per year.

That may not be bad as a supplement to a spouse's full-time income, but

let's face it, fifteen grand in and of itself is not much better than

poverty.

As master marketer and author Dr. Jeffrey Lant said: "Frankly, I never saw

any benefit to staying home and being poor."

Lant, without so much as a business card, became a work-at-home

millionaire, and is a perfect example of what truly can be achieved if you

are serious about chucking your day job, staying home, and not settling for

peanuts in exchange for your freedom. You can have it all -- you can stay

home and make as much -- and more -- money than your current job provides

you.

In this report, we are going to outline and discuss five key rules on how

to work at home and make big bucks, no matter where you live. After these

five rules, we'll talk about the most important aspect of any business,

whether it be home-based or a giant factory -- cash flow. Starting your

own business out of your home is all about attitude and inspiration, but

all the attitude in the world won't help you without money!

1. It Takes Commitment

Is it any secret in America that most people detest their jobs? Study

after study proves that most people simply dread going to work Monday

morning, and they live for the freedom of the weekend. But even that

freedom is not pure because we know that it is only temporary. It's hard

to enjoy a Sunday evening when the Monday morning alarm clock is just a few

hours away.

It makes sense that people hate their jobs. Everyday, there is a lot of

butt kissing that needs to be done. There are endless meetings which

usually accomplish nothing. There are pointless interruptions, a lot of

drifting this way and that, and lot of idiot supervisors who do nothing but

waste your time and then dog you for not accomplishing your share of work.

There are co-workers you hate, and who would stab you in the back in a

minute if it meant a raise for them instead of you.

When you work for someone else, you live a regimented life. Your body may

not want to get up at 7 a.m., but you have to be at work by 8 a.m. so you

lurch out of bed with a head full of sleep.

People who choose to work at home are doing more than just escaping the

yoke of their master; they have made a deep, firm, life-altering decision

which says that health, happiness and prosperity depend vitally on the

freedom to work for ourselves, and in doing so in the comfort of the home.

We want to really emphasize that fact that to be successful in a

work-at-home situation, you have to be nothing less than a fanatic; a

zealot, who is utterly committed to making work-at-home not only a

successful venture, but a profound commitment for life. You must be

convinced that a return to an outside office job would be the equivalent of

a spiritual death sentence.

Many people hate their office jobs, but they have made an inner compromise

with themselves. They have convinced themselves that their job is "not so

bad," pays the bills, and that they can stick out because they have to.

If you want to be truly successful at quitting your day job, there cannot

be any room for such compromises in your soul. You have to take the

attitude that to work any longer at your hateful job is akin to fouling

your inner being with a spiritual cancer the will sicken and kill you.

2. Eliminating the Home-Office Mentality

To move our work home, however, does not mean we eliminate every single

thing about the traditional American office. Rather, we should select what

is useful and what is not.

It's a mistake to quit your job and go home with a "home-office" mentality.

By this we mean thinking small, and believing that you will automatically

sacrifice a decent income in exchange for your freedom. Please! Do not

think small!

To quote Jeffrey Lant again: "Too many home-based practitioners fail to

understand the benefits that accrue because of the professional style they

have selected. They focus on the "home" part of the business rather than

the "business" portion, and as a result are doomed to small incomes."

Working at home provides many benefits. We can save a lot of time because

we don't need to commute and we have more control over our schedule. We

can save a lot of costs because we don't have the overhead requirements of

larger businesses. We can cut our stress -- and so have more energy --

because we avoid many of the characteristic problems of life in the late

20th-Century office. We must work these advantages to our profit.

3. Your International Headquarters

The German philosopher Immanuel Kant said that if you sit at home alone at

your empty kitchen table, eventually, the "whole world will come to you."

Well, today you don't need the great mind of a philosopher to make the

entire world come into your living room. What you need is a phone jack.

We live in a unique time in history. Satellites, fiber optics, the

integrated circuit and other communications miracles means that you can be

just about anywhere in the developed world and establish communication with

anyone.

The telephone, the fax machine, the computer, the modem -- all of these are

not only affordable by any middle-class citizen; they are the key to

eliminating your need to drive a hectic freeway everyday to get to a place

of business outside your home.

With these devices at our disposal, we should allow ourselves to "think

globally." Too often, home-based businesses focus on the narrowest market,

the neighborhood, the county, the city or state. This is fine if you are

providing a local service and are content with a certain moderate level of

income. But if you want the big bucks, you should not think small. Also,

you should not believe that, just because you are home-based, you cannot

compete with the big guys.

The purpose of any business is to seek assess and seek out every possible

market for its products and services, to ascertain whether these markets

have the ability to buy these products/services, to determine whether there

is sufficient profit in these markets to warrant approaching them, and,

once positive assessment has been made, to launch a sustained marketing

campaign that gets a significant percentage of this market to purchase the

product or service in question.

Your home telecommunications machines will not only enable you to do this,

but they can also help you overwhelm larger, more cumbersome traditional

businesses that are your competition.

As a home-based entrepreneur, you will not have all of the disadvantages of

your more traditional competitors: no office rent, equipment or expense;

no employees to pay salaries and fringe benefits for; no time wasted on

meetings, employee problems, paid sick leave, etc.

All the money your competitors spend on heating the office and buying

furniture could better be spent on the actual marketing itself.

As a home-based business, you will be already positioned where the

traditional business is currently struggling to move: toward the lowest

possible overhead and the greatest possible concentration of dollars on

products/service development and product/service marketing.

So, a home-based business takes full advantage of three major goals of

modern business success:

(1) Vastly reduced overhead

(2) Easy access to a global market

(3) Full advantage of telecommunications.

To not have the basic telecommunications toys -- computer, modem, fax, and

telephones is impossibly stupid. Still, even in this day and age, many of

people strongly resist the one element that is undoubtedly the heart and

brain of any successful home business -- the computer. The computer is so

important in fact, we have made it a category all itself.

And remember, learning to use a modern computer is easier than learning to

drive a car, so you have no excuse not to plunge forward.

4. The Computer

You should pay close attention to what computers can do for you in your

plans to escape your job and make your work-at-home dreams come true.

People who want to run a home business usually have a very small staff -- in

fact, a staff of one -- yourself! The rest of your needs are handled by

independent contractors, depending on the kind of business you are in and

the services you need.

To run a serious, truly global home business, a computer is as necessary as

oxygen is to life on earth. Those who try to fool themselves into thinking

they will ever make a serious go of their home-based business without a

computer are sadly mistaken.

Computers give you two primary advantages:

(1) They enable you to store large amounts of data and to sort by data

field so that you can easily get the information you need.

(2) They enable you to develop a pattern document for every situation

you'll ever be in in your business. To run a home-based business

successfully, you must anticipate just what situation will emerge and

prepare accordingly.

A business is based on a characteristic series of situations and a

characteristic set of things that happen -- or that do not happen. You

must be prepared with the proper document for each situation. Once you

have established all the protocols, and have experienced all the situations

associated with your kind of business, the time will come when running your

business is, in large part, a repetition of certain key tasks. Computers

are all about handling repetition swiftly and efficiently.

But the computer is much more. Today, by connecting a computer to the

phone line with a modem, your machine becomes more than a data storage

system and repetitive task handler. It becomes a multi-task, multi-level

communications processing center that connects you to the globe.

Such things as e-mail, on-line services, the Internet, the Web and more

can't help but revolutionize the way business is done. If you do not

become a part of it today, you certainly are going to suffer for it greatly

in the near future.

If there is an effective way to market products on the Internet or any

other on-line venue, no one has truly discovered it yet. The only people

making money on Internet marketing are the people who are selling the

concept of doing it. If you have a product or a service and expect to

reach millions of buyers through computer screens, you are sadly mistaken.

The Internet is definitely where a lot of innovative things are happening.

It's a great place to exchange ideas, find out what hot, what's not, and

stay on the cutting edge whatever your particular business is.

5. Your Business Hours

If you've been paying attention to the first four points, you're well on

your way to becoming a successful home-based business owner. Now we don't

want you to blow it by thinking you can keep banker's hours.

The global market is a 24-hour per day market, and a 365-day per year

market. Let the others sleep late on Saturdays and take Sundays off.

Those times could be your day to move and corner loads of customers that

the others miss.

You should get up earlier and quit work later. You should be open for

business on holidays and be available 24-hours a day either personally or

through your answering service.

"But wait a minute!" you might be thinking at this point! "I thought that

working at home was all about freedom and an end to drudgery. This sounds

like nothing but endless work!"

Well, here's the thing. For most of you who quit your regular jobs to go

to work for yourself, you'll discover something magical. You'll discover

that when you are working for yourself, when you are building your own

business, a lot of what you does not seem like work at all.

The great writer Jane Roberts said, "Inspiration is its own motivator."

Running your own business is all about being inspired 24-hours-a-day. When

you stop selling your body and soul to some company or corporation and

start giving your energy to yourself, work has a way of turning into

inspiration and play.

The perfect work for you is that which you don't think of as work, yet

doing it makes money and provides you with the bread and shelter of life.

You'll see what it's like if you make a true commitment to being self

employed, put all your energy into it, and stick with it for the long run.

 

 


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